All Hands -- February 2026

Sales & Partnerships Dashboard

February 2026 briefing -- performance, pipeline, and partner programme update.

Section 1

Sales Performance

New Deals Created

23

Across all reps

Closed Won

3

EUR 11,981 + GBP 12,199

Closed Lost

22

Includes pipeline cleanup

Active Pipeline

46

Open deals across stages

Closed Won

Deal Value Owner
blooming hotel EUR 11,981 Mark Evans
Point A Hotels -- Kings Cross GBP 6,770 Mark Evans
Point A Hotels -- Parnell Street GBP 5,429 Mark Evans

Deals Created by Owner

JS
Julia Schröder 11
ME
Mark Evans 5
DdB
Daan de Bruijn 3
AR
Anna Randow 2
DF
Dylan Firn 2

Pipeline Funnel

Interest Established
7%
3
Demo Scheduled
24%
11
Demo Done
11%
5
Proposal Sent
15%
7
Overcoming Objections
41%
17
Contract Sent
7%
3

Top Pipeline Deals

Deal Stage Value Owner Close
Van der Valk Contract Sent EUR 480,000 Dylan Firn 31 Mar
The SocialHub Demo Done EUR 250,000 Daan de Bruijn 10 Jun
The Lux Collective Overcoming Objections USD 203,872 Mark Evans 29 May
WestCord Hotels Proposal Sent EUR 192,000 Daan de Bruijn 20 Mar
easyHotel Demo Scheduled EUR 192,000 Mark Evans 31 Aug
Newmark Hotels Overcoming Objections EUR 138,720 Mark Evans 29 May
Z Hotels Overcoming Objections GBP 95,899 Mark Evans 30 Jun
Providence Hotels Proposal Sent GBP 75,445 Mark Evans 30 Apr
Green Tiny Houses Proposal Sent EUR 71,820 Julia Schröder 31 Mar
Point A Hotels (Group) Contract Sent GBP 38,158 Mark Evans 29 May

Notable Closed Lost

Deal Value Owner Reason
Macdonald Hotels & Resorts (Group) GBP 283,836 Mark Evans Keep in touch, reopen when opportunity returns
Apex Hotels GBP 140,282 Mark Evans Did not advance to next round
Stureplansgruppen EUR 52,800 Anna Randow Revisit mid-Q2 (maternity leave + contract termination)
Outsite EUR 48,000 Daan de Bruijn Product didn't meet needs
YUST EUR 22,560 Daan de Bruijn Wants to evaluate via another hotel first (Skipr)
Hotel Wetterstein EUR 20,122 Julia Schröder Revisit in Spring
Opuntia Hotels EUR 15,322 Julia Schröder Not the right fit
Polo Club EUR 14,400 Julia Schröder Unresponsive after demo

+ 14 smaller deals including: Aparthotel Tamaris (PMS limitations), Das FLAX Allgäu (revisit in Spring), Hotel Schild (unresponsive), THE QVEST hideaway (priorities shifted), Hotel Stachus (needs more time), Coffee Fellows Hotels (need B2B CRM), Wilderness Hotels (dependent on NLV/GuestApp dev), Gainford Group (chose SevenRooms), Imago Venues (need B2B CRM), and others. Many are pipeline hygiene or timing-related.

Sales -- Key Takeaways

  • +23 new deals created, healthy top-of-funnel
  • +3 closed won (blooming hotel, 2x Point A)
  • •17 deals in Objections -- largest cluster
  • •Van der Valk (EUR 480K) in Contract Sent
  • -22 closed lost -- pipeline cleanup
  • +1926 Collection (EUR 35K) came back -- awaiting next steps

Section 2

Partnerships -- Partner Programme Launch

Partners in CRM

56

Records created in Feb

Active Partners

6

With confirmed status

In Progress

5

Prospecting + Negotiating

Tiered Partners

9

Scored and classified

Partners by Status

56 partners
  • Active 6
  • Prospecting 3
  • Negotiating 2
  • Inactive 2
  • Uncategorised 43

Partners by Type

56 partners
  • Integration 37
  • Consultant 4
  • Reseller 1
  • Unclassified 14

Tiered Partners

Partner Type Tier Status
Mews Integration High Active
CMC-Hospitality Consultant High Active
UpsellGuru Integration Medium Active
Goki Integration Low --
White Sky Hotel Consulting Consultant Low Prospecting
Rua Hospitality Consultant Low --
PCI Proxy Integration Low --
ancillarate Integration Low Inactive
Rivkin Hospitality Reseller Low Inactive

Active (non-tiered)

D3X Active Apaleo Active Trybe Active

In Progress

Zenchef Negotiating Protel Negotiating Flexipass Prospecting Askwhisper Prospecting

Section 3

Consultant Partner Programme -- Spotlight

Programme Design Approved

Referrals convert at 20-30% (vs. 5-10% cold), shortening sales cycles by 30-40%.

Track 1 -- Influenced

Standard pricing, 50% off onboarding per property, no commission.

Track 2 -- Sourced

Same terms + up to 15% first-year ARR, pre-approved per deal.

Target Consultant Profile

  • •20+ active hotel group clients in Europe, 3-50 properties, 3-5 star
  • •Specialties: Revenue Management, Guest Experience, Hotel Technology, Digital Marketing, Pre-opening
  • •Geographies: DACH, Nordics, UK, Benelux, Iberia
  • •Speaks at: HITEC, ITB, WTM

Current Consultants

CMC-Hospitality High White Sky Prospecting Rua Hospitality Low SK Consultancy

Next Steps -- Early Stage

Programme is approved but still early. No formal sign-up or certification yet. Formal tiers will be introduced once we have 10+ active consultants. DACH is the priority -- Julia has multiple consultant meetings lined up post-ITB. Pricing and onboarding packs need to be prepared.

Section 4

ITB Berlin -- 3-5 March 2026

Partnership Contacts

23

Tech + consultant partners

Partner Meetings

7

Scheduled 1:1 sessions

Private Dinners

2

Orangerie Neuköln

Partnership Meetings

Partner Type
h2c (Christin Hänsel) Consultant
Stayntouch PMS
Triptease Integration
Sweeply Integration
Booking.com Distribution
Journey Integration
HotelMinder (Benjamin Verot) Consultant

Private Dinners -- Orangerie Neuköln

Night 1 -- 3 March

heyhotelThe JulylittlebighotelsAmano GroupneohostelFinlay AI

Night 2 -- 4 March

1926 CollectionAgilotelTOM HotelsNovum HospitalityAlp AmiCIC HospitalityUltsch Consult

Partnerships -- Key Takeaways

Partner Programme

  • +Programme launched -- 56 records in CRM
  • +2 High-tier: Mews + CMC-Hospitality
  • •43 partners need scoring/tiering
  • >Consultant programme approved, DACH focus

ITB Berlin

  • +23 partnership contacts collected
  • +7 scheduled partner meetings held
  • +2 private dinners with prospects
  • >h2c + HotelMinder -- consultant pipeline
  • •Follow-up and scoring in progress