OTA to Direct Conversion
Calculate the revenue recovered by shifting OTA guests to direct bookings using Bookboost's guest relationship platform.
16 March 2026OTA to Direct Conversion
Assumptions
CurrencyEUR
Properties1
Total rooms150
ADR120
Avg. length of stay2.3
Occupancy72%
OTA share55%
OTA commission18%
Direct booking cost5%
Conversion rate15%
Repeat uplift20%
Configuration
Hotel Profile
72%
Current Channel Mix
55%
18%
5%
Bookboost Impact
15%
20%
Net Annual Gain
€113.9K
ROI
11.3x
Bookings Shifted
1,414
Value Breakdown
Commission saved€50,734
Repeat booking profit€74,149
Bookboost cost€11,016
Annual Breakdown
Total room nights39,420
Total bookings17,139
OTA bookings9,427
Revenue via OTAs€2,601,720
OTA commission paid€468,310
Bookings shifted to direct1,414
Commission saved€70,246
Direct channel cost€19,513
Net commission saved€50,734
Additional repeat bookings283
Repeat booking profit€74,149
Bookboost annual cost€11,016
Net annual gain€113,867
Channel Mix Shift
Before Bookboost
55% OTA
45% Direct
After Bookboost
47% OTA
53% Direct